In our last blog post, our cosmetology school in Pittsburgh took a look at two tips to help you to market your makeup skills so that you can attract more clients. In this blog post, we’ll consider additional marketing tips that will help you to put your best foot forward without engaging in any sleazy, slimy tactics.

3. Use the highest-quality photography you can afford.

Makeup is a visual art, and in order to help your potential customers to be confident in your services, your photos should look amazing. There is a big difference between photography that’s done on a beautiful model in studio lighting and the quick shot that you take on your phone. If you’re going to DIY your photos, try to follow these tips:

DO DON’T
Use a DSLR camera Use a blurry phone camera
Have a simple, clean background Have a cluttered, messy background
Ensure that the photo is well-lit Have low light or fluorescent light
Follow best practices of composition (follow the rule of thirds) Always frame your shots with the person right in the middle

When it comes to photography, before and after photos continue to be powerful ways to capture people’s attention and prove your skills.

4. Don’t overlook the power of print

In an age where it seems like everyone is always on the internet, it can feel like printing marketing materials on good old paper and ink is a waste of time. However, this couldn’t be further from the truth. When you’re providing a local service, you’ll have the opportunity to interact with your customers face to face. A printed postcard, flyer, or business card can have amazing results. It will make you look more professional and allow you to meet new clients with a more personal touch. Plus, print materials stand out precisely because they’re less-frequently used, so they can set you apart and make your makeup services more memorable to clients.

5. A website can open up doors for you

It’s easier than ever to design your own website, and with tools like Wix or wordpress.com, you can even do it for free. However, depending on what you pay for, you could get even more amenities and have more control over what you can do with your site. If you aren’t afraid of a slightly bigger learning curve in exchange for infinite customizability and control over your site, the very best option is to pay for a domain name (around $15 per year, depending on the domain name you choose), pay for your own hosting (from around $6-$30 per month), and use wordpress.org (which is different than wordpress.com) to get your site set up.

Once you have a website, it opens the doors to a whole ton of other marketing activities that you can do. Mix and match to find the option that best fits your studio.

  • Buy ad space on Google that invites people to visit your website when they search for terms like “makeup artist near me.”
  • Be found (for free) in the Google results when people type in keywords like “makeup artist.”
  • Buy Facebook ads and include a link to your site in the ad copy.
  • Measure the number of website visitors, how long they stay, where they come from, and much more with free tools like Google Analytics.
  • Write “how to” articles and post before-and-after photos
  • Offer online appointment booking for your clients

Your website doesn’t have to be complicated! Shoot for starting with these five basic pages and expanding out from there.

  • Home Page – General information about your makeup studio
  • About Me – Write a brief biography and detail your qualifications so that your potential customers know why they should choose you!
  • Services – You probably offer more than just makeup artistry. List all the services that you provide.
  • Portfolio – Include photos of your work so that people can see why they should choose you
  • Contact – List all the ways that someone can get in touch with you.

6. Staying in touch is worthwhile

Don’t forget to follow up with your current customers! It is well known in business that it is far cheaper and easier to get a current customer to buy again or buy more than it is to acquire a new customer. Ask your clients for their contact information so that you can follow up, send appointment reminders, and let them know about any coupons or deals that you might offer.

One of the easiest ways to do this is to hand out a clipboard with a sheet of paper when someone first comes for an appointment, similar to the intake forms at the doctor’s office (except yours won’t be nearly as detailed). Ask them to check a box for their preferred contact method (phone, text, email) so that you won’t bother them or send your message to an unattended mailbox.

Marketing Your Makeup Studio Can Have Great Results!

We hope these tips have been useful to you. If you’re not yet a makeup professional (but want to be), why not get licensed through our cosmetology program in Pittsburgh? You’ll love the skills, tricks, and techniques you’ll learn, as well as the ongoing support we offer our graduates. Contact us to start the enrollment process!